Director of Revenue Management
Laurie works in liaison with the corporate sales and marketing team, central reservations department and each of the properties in Enchantment Group’s portfolio, implementing distribution strategies and initiatives in order to maximize revenue opportunities and optimize profits. Having earned her CRME certification and bringing years of extensive hospitality experience in revenue management to her position, Laurie has the innate ability to analyze overall monthly hotel performance and manage day to day yield operations for multiple properties. She oversees all revenue and rate strategies including 3rd party distribution channels, providing weekly forecast reports or auditing and implementing corporate standards. Laurie is actively involved in the hospitality community and continues to research cutting edge technology affecting her discipline. A true numbers enthusiast her objective view is insightful and supported by attention to granular analytics.