Mark Grenoble founded Enchantment Group with other senior executives of Enchantment Resort and Mii amo, a destination spa at Enchantment Resort in Sedona, Arizona. This expansion of the hotel management company meets the growing market demand for proven experience in developing and managing all aspects of spa-oriented resorts and communities. Mark draws on a unique collection of skills that encompasses every facet of spa and resort operations…from creating concepts, pre-opening strategies and systems for all departments to managing effective recruitment, training and retention programs, and developing highly profitable retail design and merchandise programs. He and his Mii amo team pioneered a number of destination spa industry firsts: first to create common guest arrival and departure days that maximize occupancy and revenue; first to feature full 60- and 90-minute treatment sessions, and first to offer alcohol, including organic and biodynamic wines.
Prior to joining Enchantment Resort in 1993 and developing Enchantment Group in 2007, Mark served as Vice President & General Manager of a major real estate development and management company. At Enchantment Resort and Mii amo Spa, he has been pivotal in development projects and has complete understanding of every process, from inception to staffing to management of resources.